You Change Lives—Let Your Words Reflect That
As a therapist, your energy is dedicated to deep, transformative work with your clients. The way you communicate about your practice—on your website, blog, and in newsletters—should reflect the same depth, clarity, and trust.
Your energy should go to the relationships that you have with your clients and all of the work that goes into keeping up with your education, planning sessions, decompressing and your own mental health. That doesn’t leave a lot of time for writing website and blog content. That’s where I come in.
I specialize in content writing for therapists, particularly for group practices and collectives, with a strong focus on SEO-driven blog content that helps the right clients find you. With a Master’s degree in Counseling Psychology from CIIS, years of experience working with therapy practices, and a passion for the intersection of mental health and storytelling, I craft content that speaks in your voice—authentic, informed, and compelling.
Contact Me Today To Start Working Together
Why Work With a Specialized Writer for Therapists?
Many copywriters can write about therapy. Few truly understand it.
🔹 Deep Understanding of Therapy Modalities: With extensive experience working with therapists across a variety of therapeutic approaches—CBT, somatic work, mindfulness-based therapy, trauma-informed care, and more—I ensure your content accurately reflects your methods and philosophy.
🔹 SEO-Optimized Blog Content That Works: I create highly researched, reader-friendly blog posts that attract potential clients through organic search, increasing your site’s visibility and credibility.
🔹 Authenticity That Resonates: I work closely with you to craft web copy, landing pages, and newsletters that reflect your unique therapeutic voice, helping you connect with the clients who need you most.
🔹 Flexible Collaboration: Whether you prefer to guide content direction yourself or would like me to assess and recommend a tailored content strategy, I adapt to your workflow seamlessly.
🔹 Trusted by Leading Therapy Practices: I’ve written for Center for Mindful Psychotherapy, Well Clinic SF, Palo Alto Therapy, Goodman Creatives, and CounselingWise, creating content that educates, builds trust, and converts visitors into clients.
Services Tailored for Therapists & Therapy Groups
✔ SEO-Optimized Blog Writing – Drive organic traffic to your site with well-researched, engaging articles.
✔ Landing Page & Website Copy – Create a compelling online presence with clear, inviting, and authentic messaging.
✔ Newsletter & Email Content – Stay connected with clients and nurture referrals with thoughtfully crafted email campaigns.
✔ Therapist Bio & About Pages – Your bio is often the first thing a potential client reads—let’s make it powerful.
✔ Content Strategy & Analytics Reports – Need help with content planning? I offer GA4 analytics reports to measure your site’s performance and optimize for results.
Meet Your Writer: Kathryn Vercillo
I am a writer, researcher, artist, and storyteller dedicated to the mental health field. With a background in Counseling Psychology and decades of experience in writing, marketing, and SEO, I bring an informed, compassionate, and results-driven approach to content creation.
Beyond my work with therapists, I am the author of several books on mental health and creativity, including:
📖 The Artist’s Mind: The Creative Lives and Mental Health of Famous Artists
📖 Crochet Saved My Life: The Mental and Physical Health Benefits of Crochet
📖 Hook to Heal!: 100 Crochet Exercises for Health, Growth, and Inspiration
I also run the Create Me Free Substack, exploring the intersection of mental health, creativity, and healing, writing from lived experience, interviews with creatives, and research.
My passion for the intersection of creativity and mental health extends beyond writing. I have led and co-created several art and healing projects that explore personal growth, resilience, and self-expression, including:
🎨 Mandalas for Marinke – A global crochet art project raising awareness about depression and suicide through collaborative mandala-making.
🎨 In My Fluffy Pajamas – A workshop series helping participants verbalize and visualize experiences of immigration, displacement, resilience, and belonging for healing and empowerment.
🎨 Craft to Heal Workshops – A year-long guided creative journey designed to help people use craft as a tool for self-discovery, emotional well-being, and connection, inspired by my book Hook to Heal.
🎨 1:1 Guided Creative Sessions – Personal sessions where I help artists, crafters, and creatives break through blocks, rediscover joy in their work, and navigate the emotional complexities of creativity through a therapeutic-informed approach.
Let’s Get Started
You help your clients transform their lives. Let me help you reach the clients who need you most with content that resonates, educates, and builds trust.
📩 Reach out today to discuss how I can support your practice.