Your Website Words Carry More Weight Than You Think Therapists are usually careful, intentional communicators in the room. You choose words to match tone, emotion, and relational context. But when writing your website, it’s easy to fall into patterns that feel formal, distant, or overly clinical. Many therapists use language that was taught in grad… Continue reading Three Words to Stop Using in Your Therapy Website Copy
Tag: writing for therapists
Your Therapist About Page Isn’t Really About You. Here’s What to Say Instead.
The Most-Read Page on Your Website Isn’t Always Your Home Page Many therapists assume their Home page does the heavy lifting on a website. And while it’s certainly important, there’s another page that often gets even more attention—the About page. This is where potential clients go when they’re trying to decide whether they feel comfortable… Continue reading Your Therapist About Page Isn’t Really About You. Here’s What to Say Instead.
How Therapists Can Tell Stories in Blog Posts Without Making It About You
You Don’t Have to Disclose Personal Details to Be Relatable Therapists are natural storytellers. You use metaphors to help clients make sense of their emotions. You offer reframes that shift perspective. You draw on moments of insight that help someone feel less alone. But when it comes to writing blog posts, the idea of telling… Continue reading How Therapists Can Tell Stories in Blog Posts Without Making It About You
How to Repurpose Therapy Session Themes on Your Blog (Without Breaching Confidentiality)
You’re Surrounded by Insightful Content. You Just Need to Know How to Use It. If you’ve ever ended a therapy session thinking, That would make an amazing blog post, you’re not alone. Every day, you help clients navigate complex, relatable emotions that echo far beyond your office walls. Grief, shame, self-worth, boundaries, burnout … these… Continue reading How to Repurpose Therapy Session Themes on Your Blog (Without Breaching Confidentiality)