Three Words to Stop Using in Your Therapy Website Copy

Your Website Words Carry More Weight Than You Think Therapists are usually careful, intentional communicators in the room. You choose words to match tone, emotion, and relational context. But when writing your website, it’s easy to fall into patterns that feel formal, distant, or overly clinical. Many therapists use language that was taught in grad… Continue reading Three Words to Stop Using in Your Therapy Website Copy

Your Therapist About Page Isn’t Really About You. Here’s What to Say Instead.

The Most-Read Page on Your Website Isn’t Always Your Home Page Many therapists assume their Home page does the heavy lifting on a website. And while it’s certainly important, there’s another page that often gets even more attention—the About page. This is where potential clients go when they’re trying to decide whether they feel comfortable… Continue reading Your Therapist About Page Isn’t Really About You. Here’s What to Say Instead.