The Most-Read Page on Your Website Isn’t Always Your Home Page Many therapists assume their Home page does the heavy lifting on a website. And while it’s certainly important, there’s another page that often gets even more attention—the About page. This is where potential clients go when they’re trying to decide whether they feel comfortable… Continue reading Your Therapist About Page Isn’t Really About You. Here’s What to Say Instead.
Tag: therapist marketing strategy
Writing Seasonal Blog Content for Therapists: Ideas for Every Quarter
Your Clients Don’t Experience Life in a Vacuum. Your Blog Doesn’t Have To Either. Therapists are deeply attuned to the emotional rhythms of life. You notice the subtle uptick in grief around the holidays, the restlessness that emerges in spring, the overwhelm that hits during back-to-school season. These patterns show up in session after session,… Continue reading Writing Seasonal Blog Content for Therapists: Ideas for Every Quarter
How to Write a Therapist Bio That Connects With Clients (And Avoid Common Mistakes)
Your therapist bio is one of the most visited pages on your website, often second only to your homepage. A potential client lands on your site, skims through your services, and then clicks on your bio to answer one critical question: “Do I feel comfortable reaching out to this therapist?” A well-crafted therapist bio can… Continue reading How to Write a Therapist Bio That Connects With Clients (And Avoid Common Mistakes)