Real Words

Yesterday I had the opportunity to attend an SBA class on the topic of blogging for businesses. The class was geared towards people who own a small business (or who want to) and who were seeking information on how to use a blog to benefit that business. I attended the class as someone who blogs for businesses professionally.

You may be wondering (as a couple of other people there did) why I was bothering to take a basic business blogging class when I do this for a living. The answer is a simple one – I want to learn who my clients are. I work with people who own a business but who don’t necessarily know how to launch, promote and utilize a blog. I interact with them online but that interaction is limited. Most of them just give their blog to me and then let me run with it. I thought it would be great to meet some people who are in the same position as my clients in order to get a better viewpoint on what they might need from someone like me.

Here’s what I learned from this class:

• The primary thing that blog clients need is information. I forget that not everyone knows how to set up a blog or what a Twitter account is. I think that my clients could benefit from learning what the different options are for blogging / social media. I have been thinking for awhile about adding blog consulting to the list of services that I provide – essentially teaching business owners the basics of blogging and guiding them through content creation. I think that this would be a big benefit to certain clients.
• I know more about blogging than I sometimes think that I know. I often feel inferior to major bloggers who blog daily about blogging and social media. (I’m thinking of people like Darren Rowse.) I blog about a variety of different topics and don’t focus specifically on what’s going on with web writing and social media. What I learned from my participation in the class is that I actually do know a lot compared to the average person and that I can benefit others by sharing what I know.
• I don’t know as much as I need to know about blogging and social media. I was pleasantly surprised to learn about some new sites and tools that I’m not using yet. I learned why it might be better to use bit.ly for URL shortening than the programs I’ve been using (primarily because it offers web analytics information that I didn’t know about before). I also learned about xeesm.com where I can create a contact and links sheet to share with others through a single URL. More importantly, this class reminded me that there are a lot of aspects of blogging that I’m familiar with but that I’m not implementing on my personal blogs (despite that I do them for clients). I want to get back on track with developing and promoting my own blogs. To do that, I need to create a small business plan for my blogs. This goes along with what I recently mentioned which is that my number one writing goal right now is to get organized.

The class was informative and helpful for me as a blogger. I got to meet some great people and had some ideas spurred that I think are going to be really inspirational this week for my own blogging goals. Great stuff. And kudos to the teacher of the class – Carlos R. Hernandez. Check out his blog / site on social media and Web 2.0 topics.

Question for other bloggers and web writers – do you attend classes and networking events around blogging? What has been your experience with that so far?