I recently signed up to get some free coffee from a new coffee and tea company called Joffrey’s. I haven’t had a chance to taste the coffee yet but I can tell you that the advertising that came along with the coffee totally caught my attention. Not only is it written in a fun font including colors that highlight certain points but the first-person phrasing is attention-getting in a frolicking kind of way.
Take a look at just one part of the ad:
“I’m an entertainer at heart. A social animal. I make life more fun. And I’m known for being somewhat irreverent, unconventional. Oh, and I have a sly sense of humor and love poking holes in the self-importance of others. After all, I’m just coffee and tea. Non-conformist. Sophisticated. But just coffee and tea.”
How fun is that?! It’s a coffee ad but it makes you think of your coffee in a completely different way. And since coffee is such an integral part of the writing life for many people, I think it’s coffee that will appeal to writers!
Question of the Day: Which ads do you find inspirational to your writing?
[Tags] writing, coffee, joffreys, advertising [/Tags]
Leave a Comment