I was recently interviewed by Stacey Trock of Fresh Stitches about my newest project (and next book) called Hook to Heal. She asked me lots of great questions about it, including some questions designed to help understand why a self-published author might crowdsource funding to get their project on track.
Stacey asked me about the tasks involved in self-publishing a book. I gave her a full answer, including nine points that people might not realize are involved in being a successful self-published author.
- You are in charge of the entire process of defining what you want to write, researching to write it and then actually writing it
- You have to build up an audience for the work during the time of writing so that you have people to market to once the book is released (through blogging, networking, etc.)
- You do the creative design including the book cover, any photography, formatting the text, converting documents into the correct files for uploading and publishing, etc.
- You get the book’s drafts, reviewing them, ask people for feedback, edit it, update it and ultimately end up with a finished product
- You are in charge of getting the book out there for sale, which can mean everything from ordering your own print copies and asking stores if they’ll take them on consignment to getting the book listed on sites like Amazon to creating Kindle versions for download
- You set your own price points and track and analyze whether you’ve priced the book correctly so that you can make enough profit without making the book too expensive for potential readers; this involves a lot of ongoing market research
- You must create and maintain a way for people who like the book and are interested in it to keep updated with what you are doing with it; social media upkeep, blog updates, newsletter creation, etc.
- It is your responsibility to get bloggers and other media people to spread the word about the book through interviews, reviews, giveaways; this is wonderful but time consuming because you may send out 100 email requests and only 1 person wants to interview you and then you have to take the time to do the interview and promote the interview so people see it
- And then you have to keep at it while working on the next project!
Why I Chose Self Publishing