One of the ways that I regularly share my work online is through completing interviews on other people’s websites. What I’ve learned after doing this for several years is that you get a lot more promotion mileage if you follow up with a second post on the site (another interview, a guest post, etc.)
Benefits of a Follow Up Article
Basically, what I’m saying is that once you’ve already gotten a blog to interview you, it’s smart to ask if you can follow-up down the line with a second post. This may be soon after the first post or as long as a year later. Either way, you get some great benefits including:
- You get to provide an update about your work to an audience that already has an interest in you because they’ve learned about you before.
- You get enhanced credibility. The blogger didn’t just see fit to mention you once and forget about you; they’ve now posted about you twice so they obviously like and support what you do.
- The second article typically links back to the first article so you get fresh eyes on that first article when the second one gets published. Often a blog has grown over time so that second article has a good chance of getting seen even more than the first one did.
- An updated /second link is often good for SEO.
- You’re establishing a positive relationship with the blogger. This type of networking and relationship-building can open up many different opportunities over time. Plus these relationships are what make blogging fun!
Example: My Underground Crafter Interviews
The first example of how I’ve done this that I’ll share is that I did two different interviews with Marie of the Underground Crafter blog. She first interviewed me in October 2011 about my work as a crochet bloggger. She recently followed up with another interview about my new book. I was really happy about this because I think Marie is an amazing interviewer, definitely the best when it comes to the crochet blogging community, and that makes it an honor to get interviewed on her site.
When I did my first interview with her, she explained who I am and what my blog is. I answered questions related to my history with crochet, why I started my crochet blog and what projects I was involved with that were being published and promoted on the blog at this time. Marie asks great thought-provoking questions (like she asked how blogging affected my personal crocheting) and I made sure to give them the thought they deserved as I put together my answers. Once the interview was published I spread it around my social links and shared it on my blog. I added a mention about it on my press page and linked back to it so Marie could get occasional ongoing traffic back to that interview.
I stayed in touch with Marie over time. I love her blog and frequently include links to it in my weekend link roundups. Because of this, I felt comfortable contacting her when my new book came out and asking if she’d be willing to do another interview. This time we talked about the book – about self-publishing it, about why I chose to write it, about my whole experience. Marie also followed up asking about an update on the newer projects going on with my blog so this second interview showed a new side of me but also added an update to what readers of the first interview already knew.
Example: My Jordana Paige Posts
I thought I’d also share my example of working with Jordana Paige, too, because the posts were a little different but the basic model and benefits are the same. Jordana Paige, a handbag designer, actually contacted me first to see if I’d be willing to do a review on my blog of one of their bags. I did that review. When I did, they put up a post mentioning my review and linking to it from their blog. That was their readers’ first introduction to who I am.
Next I did a guest post on their blog. I wrote an article about How to Pack Crochet and Knitting for Air Travel. This allowed me to provide them with some solid useful content that their readers could get a lot of value out of while also letting the readers get to know my own voice as a writer a lot better. Like they had done with me, I put up a short post on my blog directing people to my guest post so that we could maximize cross-promotion between the two blogs.
Most recently, I completed an interview with Jordana Paige so that I could be shown as a featured crocheter in their Fiber Fashionistas series. So in this case, my early posts introduced their readers to me and then the interview came later as a follow-up that could provide more information about me, my blog and my work. They asked me questions about my crochet, my blog, my projects and some fun random questions like what my favorite quotes are so I got to share a lot about myself (and of course link to my various online stuff for people to find).
This was all a really great experience that allowed me to connect with a new set of readers; it worked because I considered it my job to give them something of value rather than considering it their job to promote me.
How to Get a Follow Up Article
Here are some tips to make sure that you get a follow-up article to the first interview that you’ve done on a site:
- Do a really great job with your first interview. Answer all questions fully and completely. Provide valuable, helpful interview content that the blog’s readers will enjoy. Make your mark the first time around so they’ll want to hear from you again! Respond to any comments that people leave on that interview.
- Promote that first interview widely. You want to show the blog it’s posted on that writing about you brings fresh new traffic to their site. Give them a reason to want you back!
- Stay in touch with the blogger or media contact who interviewed you. Don’t harass them or anything like that but be a consistent commenter on their blog, promote their work on your own site, connect with them on social media. The point here is that you’re building a relationship so treat it like one.
- Offer something of fresh value when you request a second interview. Why would a blog want to interview you again if they’ve already done it? You need to give them a fresh angle, additional value, a new twist. When you request that second interview, explain why it would be great for them to do it.
- An alternative to the second interview is to offer to do a guest post article for them. You get all of the same benefits but in a different format. Make sure that you pitch an article that’s right for their readers.
- Do a great job with the second article, too. Don’t slack off. Continue to write well and promote your articles widely. Keep maintaining that relationship.